Flagship product campaign

Animation direction for Red Hat Enterprise Linux 8 launch, May 2019

It’s not every year Red Hat releases its biggest product into the world. As a creative team, we approached this campaign launch as a global moment, featuring a bold and simple design direction and showcasing the many worlds the product inhabits and enables.

My role was as animation lead and as a design collaborator. I used 3D in static renders to lend a light and open feel to static ads and the landing page.

Some early explorations.

Credits

Creative Director: Mike Esser

Senior Creative Strategist: Justin Braun

Creative Director, Video: Dave Baeumler

Art Director, Copy: Casey Stegman

Copywriter: Naomi Amado

Art Director, Art: Nick Burns

Graphic Designer: Claire Allison

Video director & editor: John Bosch

Art Director, Animation: Laura Walters

Animator: Jingky Gilbert

Producers: Rachel Rooney, Shawn Lamons

Composer & sound designer: Alex Davis

Digital Designer: Julio Sanchez

Account Manager: Victoria Lawton

Media strategist: Nick Wagner

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