Bringing standardization to video creative

So, what the heck is a “video vehicle”?

It’s just as metaphor we picked to talk about consistent approaches to video production. As a team we needed to scale globally - by providing templated approaches to video production. This is a project where I collaborated with my creative director (and troubleshooted and edited with many other peers).

When we got a creative brief, we could all collectively spend less time thinking of bespoke solutions to repeated requests. This data-informed enablement asset was a tool not only in the briefing stage, but also in the performance reporting stage.

We could’ve gone with “video menu” or “what’s on this chicken sandwich?” but vehicles somehow stuck.